Hommage
at Stockholm Fashion Week
‘Hommage’ (2022) is a campaign for a fashion collaboration at Beckmans College of Design, aimed at honoring and interpreting the works of iconic designers Biba, Claude Montana, Gunilla Ponten, Augusta Lundin, Sighsten Herrgård, and Ann-Sofie Back. Through our art direction, we sought to capture the timeless essence of the garments, creating a space where the past and present converge to inspire something new.
The campaign encompasses a film, a lookbook, graphic elements such as typography and a logo, a website, and an original soundtrack. As part of a collaborative team, my primary contributions included art direction, the graphic identity, and the creation of a custom typeface.
I created a logotype and custom lettering aimed at capturing the timeless essence of the collection. Starting with an elegant cursive typeface, I incorporated modern and unexpected elements to reflect the duality present throughout the fashion campaign. The custom lettering was utilized across various platforms, including the web, social media, and print materials.
Links
Campaign website
Stockholm Fashion Week
The campaign encompasses a film, a lookbook, graphic elements such as typography and a logo, a website, and an original soundtrack. As part of a collaborative team, my primary contributions included art direction, the graphic identity, and the creation of a custom typeface.
I created a logotype and custom lettering aimed at capturing the timeless essence of the collection. Starting with an elegant cursive typeface, I incorporated modern and unexpected elements to reflect the duality present throughout the fashion campaign. The custom lettering was utilized across various platforms, including the web, social media, and print materials.
Links
Campaign website
Stockholm Fashion Week
